In American Folklore and the Mass Media, Linda Dégh offers a groundbreaking exploration of how traditional folkloric narratives intersect with and are transformed by modern mass media. Through six analytical essays, Dégh examines the dynamic interplay between orally transmitted folklore-such as legends, fairy tales, and miracle stories-and mediated forms of communication like television, radio, newspapers, advertising, and film. Drawing on her extensive fieldwork and theoretical acumen, Dégh introduces the concept of "folklorization", the process by which traditional narratives are adapted, stylized, and recontextualized within contemporary media formats. She challenges the idea that folklore is being replaced by mass media, arguing instead that folklore actively survives and even thrives through its interaction with modern technologies.